The confrontation between digital growth and architecture is a vast field of research studied by the agency, through the design of innovative buildings such as data centers or incubators. Places in full swing, where experimentation is the key word, and whose role tends to increase, especially in the definition of new forms of urbanity of the city of the twenty-first century.
The tertiary world is in great evolution, however it is still difficult to associate a new concrete image, even if we are more and more familiar with the terms associated with these new functions: data center, incubator, start-up, co-operation working, etc.
It is a new generation of buildings that is shared between a traditional organization of work (offices, meetings ...) and a more contemporary use, even technological (digital data processing, real-time management of the building status) . These are hybrid buildings whose functions oscillate between a bank and archives, between a library-media library, a museum and a simple office. Around the term "digital pole" gravitates a sense of mystery, which refers to this idea of a confidential place containing elements and information remote from our daily life. Its architecture is reflected most of the time by an aesthetic of the disappearance, probably a coincidence in view of the progressive dematerialization of our tools.
From now on, the new challenge is to integrate digital technology and bring out its full potential, its economy and to anticipate the impacts on our culture. If technologies become more and more immaterial, technology buildings require a more focused architecture, more avant-garde, less guarded, more open and less suspicious.